The rumors were correct: Google took the bold step of running a Super Bowl ad in the 3rd quarter of the game today, marking its first major push into TV advertising and a new frontier of marketing for the company that has triumphed online ads above all else. CEO Eric Schmidt’s Tweet hinted at the ad yesterday, reading: Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”) Blogger John Battelle was also correct at guessing which ad would run: “Parisian Love” (below).
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